I work with many clients that have already started and business is running. They bring me in to work with them on a marketing strategy and their social media. What I have come across over the past few years is a lot of the businesses are up and running without ever stepping back and taking a look at their brand messaging. With the impact that the digital world is having on businesses you should take time in understanding and developing your specific brand message.
What is Brand Messaging? Brand messaging is the voice and language one uses when convincing, motivating or influencing a potential consumer. It is your value proposition.
Why Is Brand Messaging Needed?
It’s important for your entire team to be on the same page with what you’re conveying and the voice and language that you speak. If you’re saying one thing as your pitch and your employees are saying another because they assume something, it won’t help brand your business appropriately.
It’s easy to talk about yourself. Having a detailed brand messaging built out allows you to get rid of that writers block. It allows you and your team to now have easy content to write about on your social media, print and other marketing avenues.
Those that are selling with be way more effective. A cohesive message will not only help your sales but your over all customer service. It’s when there are grey areas with your service or products that get you into trouble.
It allows you to have an effective marketing strategy. You can’t really market your product or service if you don’t understand the basics about your message.
Reviewing your brand messaging is important. If you’re just starting out, if you’re looking to rebrand, or you’ve been doing things without a clear guide, it’s a process and task that you should not ignore.