What's my website content suppose to be? Well, let me tell you. It should be about storytelling that is customer focused and personalized. There are simple ways you probably have not thought about that can assist you in creating the best content for your website, then in return will give you amazing social content.
First, look for a problem you can solve. Once you have honed in on that problem this will give you so many opportunities for you to discuss how you can assist in solving that problem. This is where the storytelling can come in and talk about how you're the solution. This is another key point to assisting with your organic SEO (Search Engine Optimization). People search for problems to look for solutions, so if you talk about those problems you're more likely to be found. The words and content have to live on your site for them to be considered in search results. (Note: Don't solely write for SEO, Google may like you but humans won't).
When you're speaking about your solutions you will want to make sure you're doing it with meaningful stories that your customer can relate to. The more you story tell, the better you will become at it. The more you do it, the more your audience will continue to engage with you. Don't think of the "once and done" mentality. You need them to keep coming back. If they aren't a customer today, they can be days, weeks or months from now. This is really important when it comes to B2B or people in the service industry.
Did you know your storytelling doesn't have to always be written? Videos, infographics, and even quizzes can really get people coming back for more. Mix it up, if it's the same message delivered in the same fashion we'll get bored!
The manner that your content is delivered is all technical, what you may be struggling with is the story itself. Start with an idea. Write 5 ideas down and expand on them. Why would your reader or visitors want to know about this? How is it helping them? You would be surprised once you have the ideas and you start your storytelling it will start flowing. I know the biggest issue I see with my clients is getting started. Just do it. Get started and make it your thing!