Your agency's extra set of hands. No new hire required.
Client asks for something your team doesn't do? Say yes anyway. I plug into your agency as a partner or completely behind the scenes, with 15 years of marketing experience and none of the overhead of bringing someone on full time.
Things you can stop saying to clients:
"We don't really do that."
"Let me refer you to someone."
"We're hiring for that soon."
Now it's just "yep, we've got you."
The stuff your clients keep asking for.
Every agency has a few services it doesn't offer, or doesn't have the bandwidth for this month. That gap is exactly where I come in.
Websites
"Can you guys build our site too?"
Custom builds and redesigns on Squarespace, WordPress, Wix, Shopify and most other platforms, plus the landing pages your campaigns keep needing.
Social media and TikTok
"We need someone to just run our socials."
Strategy, content calendars, posting and community management, including TikTok, which plenty of agencies would rather not touch.
Video content and editing
"Can you make us some Reels?"
Short-form video strategy and editing that's built for each platform, not one video cropped five ways.
Email marketing
"Our newsletter hasn't gone out in months."
Newsletters, automations and welcome sequences, set up and written so people actually open them.
SEO, AEO and Google Ads
"Why aren't we showing up on Google?"
Technical and local SEO, getting found in AI answers, and Google Ads campaigns that are tracked down to the lead.
Film and event marketing
"We've got a premiere coming up..."
Festival runs, premieres and launch campaigns. It's my favorite niche, and a rare one for most agencies to have in house.
Two ways to work together. You pick.
Some agencies want to show off a specialist. Others want the work to look 100% homegrown. Both are fine by me, and we can switch it up client by client.
Partnership
I'm part of your team, out in the open.
- We're upfront with your client that I'm your specialist for this piece
- I can join calls and meetings to explain the work
- You keep the client relationship, the billing and the final say
- Great when the client values knowing who's doing the work
Best for: bigger projects, strategy work and anything where your client wants the expert in the room.
White label
I do the work. You take the bow.
- Everything goes out under your agency's name and brand
- Your email, your project tools, your templates. I'm invisible
- I'm happy to sign an NDA and a non-solicit
- Your client never knows I exist, and that's the point
Best for: ongoing deliverables like websites, social, email and ads that you want to sell as your own.
All the skills. None of the hiring.
A full-time hire makes sense when the work is steady. When it comes in waves, or you need a skill for a couple of clients, I'm the smarter math.
How we get rolling.
- step 1
Intro chat
We talk about your agency, your clients and where you keep running short. No pitch deck, just a real conversation.
- step 2
Pick the setup
Partnership or white label, project or retainer, and how you like to communicate. We put it in writing.
- step 3
Plug me in
I work inside your process: your Slack, Asana, Teams, templates and brand guidelines. Whatever you already use.
- step 4
Deliver and repeat
Work comes in on deadline and ready for your client. When the next one comes up, you already know who to call.
Fair questions.
Will you ever reach out to my clients directly?
Never. Your clients are your clients. I'm happy to sign a non-solicit, and I only talk to them when you've asked me to.
Do you sign NDAs?
Yes, every time you need one. White label only works if you can trust it stays quiet, and it does.
Who owns the work?
You do, or your client does, once it's delivered and paid for. Files, logins and accounts get handed over in your name.
How do you charge agencies?
By project or on a monthly retainer, depending on what the work looks like. I keep agency rates simple so you can mark up and still make your margin.
Can you cover a gap short term?
Absolutely. Someone on leave, a big launch, a busy season. I can step in for a few weeks or stick around for the long haul.
What if I just need a second opinion?
That works too. I'm happy to look over a strategy, an ad account or a site before it goes to your client.
Let's see where I fit in your agency.
Grab a free 30 minutes. Tell me what your clients keep asking for, and I'll tell you honestly how I can help, or if I can't.